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The Business of Meetings


Nov 21, 2023

The Business of Meetings – Episode 193- Five Steps to Define Your Business Vision with Eric Rozenberg

Today, Eric shares a game-changing tool he uses for helping and advising people and coaching business owners. He used the same exercise to help him visualize and map out the future course of his current business.

Prepare to be amazed by the incredible results and clarity of direction this process brings you when you put it into practice! 

From Shock to a Life-Changing Vision

In March 2020, during an annual retreat with his EO group, Eric recalls sitting around a campfire and experiencing the initial shock of sports cancellations due to the onset of COVID-19. Interestingly, the theme of the retreat was envisioning your life in 2030. Eric joined the retreat without any expectations and was pleasantly surprised by the life-changing nature of the process he learned there. Since then, he has often returned to the exercise and reflected on what he wrote during the retreat.

A Comprehensive Approach to Shaping the Future of Your Business

This exercise is a comprehensive yet straightforward approach to envisioning and shaping the future of your life and business. To make the process more practical, we have broken it down into five manageable steps and aimed it toward 2030:

  1. Start by identifying and categorizing the different areas of your life into seven different categories, like health, work, finances, fun, family, and personal development.

  2. Once you have defined those areas, rate your current standing within each area in terms of where you are today compared with where you would like to be in 2030, and then set goals for 2030. Create a visual representation, like a chart or graph, to further clarify your goals.

  3. Dedicate time to outlining three concrete actions you will take for each area within the next 12 months to propel yourself toward your 2030 goals. It could involve anything from lifestyle changes to professional development initiatives. 

  4. Make a list of questions based on how you want your life to be in 2030. Start by thinking about every area of your life, and then list a conclusive series of questions about all of those areas. The questions should cover where you want to live, your relationship aspirations, career achievements, legacy goals, and anything else you hope for. Take all the time you need to answer these questions.

  5. Choose a specific day or date in 2030 and describe it as a day in your life. Take all the time you need to vividly depict that day, incorporating all the details you gathered while answering the previous question. This part of the exercise may only take a few hours, or you may need multiple sessions to complete it.

By approaching these five steps systematically, you can transform this seemingly overwhelming exercise into a practical and transformative tool for long-term planning. Remember, the key is to let the process unfold gradually. You may need to revisit the process from time to time, to refine your vision. 

If you have any questions or need guidance, reach out to Eric. He will provide all the support you need. 

If you embark on this journey enthusiastically, you will be astounded by all the remarkable results and newfound clarity it brings into your life and business.

Bio Eric Rozenberg

Eric Rozenberg is an acquisition entrepreneur, trusted advisor, speaker, podcaster, and two-time Amazon bestselling author.

Eric has helped thousands of entrepreneurs grow and manage their business better. His purpose is to inspire people with integrity and honesty, help them take action, get results, and develop their businesses and their lives.

For two decades in a previous life, Eric has consulted with Fortune 500 companies and produced award- winning sales meetings, incentive trips, product launches and conferences in more than 50 countries across diverse industries. He believes organizations must create meetings and events that are not only breathtakingly memorable but which bring corporate strategies to life and amplify team motivation/performance.

His podcast, "The Business of Meetings", is the first podcast in the Meetings & Events Industry dedicated to business owners. Every Tuesday, listeners learn something new they can apply in their business and/or get inspired by amazing guests.

His first book, Meeting at C-Level, is the first book on the Why of a meeting. It has been endorsed by 20 of the most influential leaders from the corporate and association worlds and helps professionals to position themselves as strategic partner.

His second book, Before It’s Too Late, A Love Letter to my Daughters and America, is a story of grit, perseverance, and courage. It describes why and how, he and his wife brought their daughters to America and why it is the greatest country on Earth.

Eric is a current member of the Entrepreneurs Organization (EO) and The Strategic Forum. He also serves on the Board of Trustees of the Demoucelle Parkinson Foundation in Belgium and was the first European to serve as Chairman of the International Board of Meetings Professional International (MPI), the largest professional association in the Meetings and Events Industry.

He lives in Boca Raton with his wife Elsa, their three daughters Naomi, Shirel, and Tilia, and their dog Simba.

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